2 Infographic Posters

For Student Visitors

A Choose-Your-Own- Adventure Story

For Student Visitors

A Ranger Toolkit

For New Park Rangers

A Public Health Rack Card

For All Park Visitors

Stylized Illustrations

The color, typography, and hopeful ethos associated with each visual fits within the current National Park Service design system.

Every icon was also crafted to fit within current National Park Service iconography standards, cementing the association further.

Compelling Composition

Each poster’s arrangement draws your eye across the large scenes and grid of wildlife.

This zig-zagging flow aims to tell the story of a dynamic landscape that then delves into each organism’s background and the context behind the whole scene.

Actionable Affordances

Each poster’s story ends with a prompt to urge the reader to learn more. The QR codes embedded into the design are clear and recognizable points of interaction.

These codes coupled with information on how to help engage readers beyond the posters.

A Design with Clout

The National Park Service is a trusted authority on the wildlife and natural processes that are featured on their lands.

These products are recognizably a part of the National Park Service, which enhances the persuasive power of their messages.

Scalable Presence

Information on both posters are tiered by size and color, with the most important concepts being easier to read from afar.

The more interested a visitor is, the closer they’ll get to the poster and the more detailed information they’ll be able to read.

Personalized Plot

This choose-your-own-adventure story follows Kendra, a charismatic monarch butterfly, as she seeks a place to lay her eggs at Kenilworth.

The reader’s choices help guide Kendra through sudden storms, pesticides, and invasive plants all while learning how climate change is impacting monarch butterflies at the park.

Not only does the reader gain the perspective of Kendra in the moment, but they also meet Rocky, a large turtle, who gives a long-term account of how the climate has changed over decades and decades of living there.

Friendly & Cheerful

This booklet is optimistic and written for the elementary school reading level that most of our readers will relate with.

Kendra’s story at Kenilworth supports our product line’s ethos of highlighting reasonable actions and outcomes that can be achieved if we all do our part.

This coupled with the free-choice format of the branching story decisions help to guide readers through major concepts, consequences, and resolutions related to the impacts of Kenilworth’s changing climate.

Facts made Friendly

The color palette, personification of animals, and composition of each page help communicate the science behind the story in an approachable and engaging way.

Placed-based Education

This story is set in the park and features an official National Park Service map of Kenilworth with highlighted areas related to the booklet’s topics. That map helps readers relate the narrative to the real life park.

Designed to Inspire

Each page draws the reader’s eye to facts and actions that they can take in their own communities, communicating their importance through simple and clear compositional hierarchy.

Ecology Crash Course

Birds, amphibians, mammals, and reptiles are just some of the wildlife highlighted in this guide book. Each section describes some of the most iconic species of these groups along with their ecological and culture importance to the surrounding area.

Terrestrial and aquatic plants are also featured, with their differences and similarities broken down into easy-to-digest sections. The grid

Comprehensive Climate Science

A big part of this toolkit is dedicated to educating new rangers on how climate change is changing the park and what is being done to help mitigate the most detrimental consequences of that change.

These consequences are categorized by extreme heat, vector-borne diseases, extreme weather, and social stress. Official CDC and National Park Service graphics give rangers an easily scannable overview of these impacts on Washington D.C. and the East Coast.

Official Infographics

It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.

Designed for Convenience

It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.

A Handy Guide

It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.

• Center for Climate Communication (4C/NPS)

• Ann Gallagher, 4C/NPS

• Eryn Campbell, 4C/NPS

• Ed Maibach, 4C/NPS

• Danielle Buttke with One Health

• Precious Azike, 4C/NPS

• Ariel Trahan, Anacostia Watershed Society

• Julie Kutruff with KEPA

• Ted White, NPS

• Dorene Ruffing, NPS

• Our fellow Interns